Google, the new owner of Feedburner, announced that two previously for-pay services are now completely free. These services are MyBrand and FeedBurner Stats PRO.

MyBrand lets you use your own domain name as the feed URL. Instead of a URL that looks something like http://feeds.feedburner.com/web2zero, it’s now completely possible to have a URL like http://www.web2zero.net/feed without giving up the valuable information that FeedBurner provides.

The second feature that is now free is the FeedBurner Stats Pro service. Here is how they describe the service on their blog:

PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.